Experts say that mobile advertising will have a big impact in the future. Now, Smaato have published a study about mobile advertising. The report details mobile advertising click through rates (CTR), indexed by operating systems, in which Symbian came out top, posting rates way above that of Apple and Android devices. With the average CTR on ads for all mobile platforms set to 100, Symbian was by far the leading platform with a score of 161, the iPhone only getting a score of 119. The chart below outlines the full results of the surey.
“Naturally, it’s very encouraging to see Symbian excel in the click through rates – a statistic that certainly reinforces our leading position in the smartphone market. The high rate of click throughs will be in no small part to the flexibility and level and interaction available on our platform.
It is now critical that we do not rest on our laurels, but build on this momentum and strive towards our goal of making our platform completely open to the developer community, which will undoubtedly increase this flexibility and interaction. We believe that the future of mobile is indeed open, in order to instill creativity, foster innovation and ensure the developer community has the optimal platform to continue evolve the mobile phone at the rate we have experienced over the past ten years.”